BOREL, THE NEW HAND SANITIZER WITH BORON MINERAL ADDITIVE, WHICH ATTRACTED THE ATTENTION OF TURKEY, TOOK ITS PLACE ON THE SHELVES, WHILE BESTIMAGE & VIDEOSANAT CREATING ITS ADVERTISING CAMPAIGN. WITHIN THE SCOPE OF THE FIGHT AGAINST THE CORONAVIRUS (COVID-19), BOREL, THE FIRST BORON BASED HAND DISINFECTANT PRODUCT OF TURKEY, AND WHOSE R&D STUDIES ARE CARRIED OUT BY ETI MINE AND THE NATIONAL BORON RESEARCH INSTITUTE, WAS LAUNCHED WITH A COMMERCIAL FILM. IN THE COMMERCIAL FILM CREATED BY BESTIMAGE & VIDEO ART AND STARTED TO BE BROADCASTED ON ALL NATIONAL CHANNELS AND SOCIAL CHANNELS WITH THE SLOGAN “EXTRA HYGIENE WITH BORON”, BORON AND ESSENTIAL OIL BASED HAND SANITIZER BOREL’S CURATIVE EFFECT ON DRY AND CRACKED HANDS WERE EMPHASIZED.