MARCH 8, INTERNATIONAL WOMEN’S DAY CAMPAIGN

IN THE ADVERTISING CAMPAIGN CREATED WITHIN THE SCOPE OF MARCH 8, INTERNATIONAL WOMEN’S DAY IT WAS GENDER DIVISION IN HOUSEWORK WAS UNDERLINED, AND IT WAS EMPHASIZED THAT WOMEN CAN DO BOTH HOUSEWORK AND THE MOST DIFFICULT JOBS IN THE WORLD CAUSE THEY CAN DO ANYTHING THEY WANT. VIDEO AND VISUAL CONTENT SHARED BY VIDEOSANAT ON ITS SOCIAL MEDIA ACCOUNTS WAS ONE OF THE WORKS THAT LEFT ITS MARK WITH ITS DYNAMIC TYPOGRAPHY AS WELL AS THE MESSAGES IT GAVE.