BRAND ARCHITECTURE – GLOBAL CORPORATE IDENTITY – LOCAL CORPORATE IDENTITY – STRATEGIC COMMUNICATION PLAN – BRAND STUDIES – VISUAL DESIGN – PRINTED MATERIALS – INTERFACE DESIGN – SOCIAL MEDIA DESIGN – SOCIAL MEDYA MANAGEMENT – DIGITAL MARKETING – VIDEO / MOTION GRAPHICS

THE CREATION PROCESS OF BAU GLOBAL BRAND, WHICH IS LOCATED AT 38 POINTS AROUND THE WORLD AND IS ONE OF THE LARGEST EDUCATION GROUPS IN THE WORLD, ARE CARRIED OUT BY BESTIMAGE GROUP.

PROMOTION AND MARKETING OPERATION OF BAU GLOBAL EDUCATION NETWORK, SERVING MORE THAN 250 THOUSAND STUDENTS FROM PRESCHOOL EDUCATION TO HIGHER EDUCATION, IN 38 COUNTRIES AND 325 REPRESENTATIVE POINTS.

ESTABLISHED WITH THE MOTTO OF “EDUCATION BEYOND BORDERS”, THE INSTITUTION HAS 9 UNIVERSITIES, 3 K12 SCHOOLS, LANGUAGE SCHOOLS, SATELLITE CAMPUSES, DISTANCE EDUCATION CENTERS AND NEW GENERATION EDUCATION COMPANIES.

FROM THE NAME OF THIS EDUCATIONAL GIANT THAT BRINGS THE INTERCONTINENTAL EDUCATION TO THE WORLD, TO THE BRAND ARCHITECTURE, THE ENTIRE STRUCTURING PROCESS IS SHOWN AS A CASE STUDY IN THE GLOBAL EDUCATION SECTOR.

COMBINING GLOBAL STRATEGY WITH CULTURAL CODES

THE BRAND STARTED ITS JOURNEY WITH THE MOTTO OF “EDUCATION BEYOND BORDERS”, HAS TURNED INTO AN INSTITUTION WHERE HUNDREDS OF THOUSAND STUDENTS ARE INCLUDED WITH THE IDEA OF BUILDING A GOOD FUTURE. THE MOST IMPORTANT THING TO BECOME A SUCCESSFUL BRAND TARGETING TO GLOBAL LEADERSHIP IN EDUCATION IS HAVING THE MOST EFFECTIVE COMMUNICATION, PROMOTIONAL AND DESIGN INSTRUMENTS. NEW GENERATION COMMUNICATION STRATEGY AND INTEGRATED BRAND COMMUNICATION STRATEGY IS USED AT BAU GLOBAL, WHICH HAS BEEN AWARDED MANY TIMES.

LOCAL STRATEGIES ARE DEVELOPED BY OUR HEADQUARTERS AND OUR CREATIVE TEAMS ACCORDING TO THE COUNTRIES WHERE THE BRAND IS LOCATED.

BESTIMAGE GROUP SERVES AS THE ONLY AUTHORIZED SOLUTION PARTNER IN THE INTERNATIONAL ARENA FOR BAU GLOBAL EDUCATION NETWORK, WHICH IS ONE OF THE PIONEERS OF THE NEW TRENDS OF THE EDUCATION SECTOR.

CREATING A GLOBAL BRAND

WE HAVE UNITED THE GLOBAL BRAND IDENTITY WORKS INSPIRED BY THE MOTTO OF EDUCATION BEYOND BORDERS, WITH THE CULTURAL VALUES OF THE BAU GLOBAL EDUCATION NETWORK.

BAU GLOBAL’S PRINCIPLE OF ADDING VALUE TO HUMAN INSPIRED OUR CREATION OF A UNIQUE BRAND ARCHITECTURE SOLUTION. UNLIMITED COLLABORATION AND BRAND INTEGRATION OF THE EDUCATION FIELD WITH IMMEDIATELY EVERY SECTOR OFFERED THE OPPORTUNITY TO DESIGN A UNIQUE AND FLEXIBLE BRAND IDENTITY.

“WHAT IS THE UNLIMITED EDUCATIONAL EXPERIENCE THAT A PERSON CAN HAVE?” WE WERE MOTIVATED WITH THE QUESTION. WE HAVE DEVELOPED A GLOBAL EDUCATIONAL NETWORK THAT CONSISTS OF ALL LOCAL VALUES IN COMMUNICATION THROUGH A SERIES OF BRAIN STORM, VISUAL RESEARCH, COMPARISON AND MEETINGS, THROUGH ONE ID.

WE HAVE APPLIED AND FOLLOWED THE DETAILED IDEA MAPS AND STRATEGIES WE DEVELOPED FOR EVERY GLOBAL AND LOCAL LEVEL STRATEGIC COMMUNICATION ARGUMENT IN ALL EDUCATIONAL INSTITUTIONS AFFILIATED TO THE BAU GLOBAL TRAINING NETWORK.

THE COMMUNICATION AND PROMOTION NETWORK CREATED ALL OVER THE WORLD WITH THE UNINTERRUPTED CONSTRUCTION PROCESS FOR MORE THAN 2 YEARS, COMBINED WITH THE ONLINE DIGITAL PLATFORM OF BAU GLOBAL.

THE IDEA OF TURNING THE VALUES OF THE PAST INTO THE VISION OF THE FUTURE

WE STARTED OUR JOURNEY WITH THE MOTTO OF “NEW GENERATION EDUCATION POWERED BY ITS ROOTS”  WE MIXED THE TONES OF SOIL REFLECTING THE POWER OF EDUCATIONAL INSTITUTIONS FROM THE PAST AND OUR BRAND COLOR REPRESENTING THE GROUND SPHERE WITH THE LIVE TURQUOISE COLOR CHART REPRESENTING THE SKY, THE HORIZON AND THE FUTURE.

WE CREATED A YOUNG IDENTITY BY BELIEVING EDUCATION MUST HAVE A VISION THAT SHAPES TRADITIONS AND THE FUTURE.

DURING CREATING BRAND VALUES AND BRAND IDENTITY; THE DATA ARISING FROM FOCUS GROUP RESEARCH WITH ACADEMICIANS, STUDENTS, PARENTS AND EDUCATION DESIGNERS SHOWED THE DIRECTIONS FOR EVERY DESIGNED PROCESS.

THE IDEA OF “TRANSFORMING THE VALUES OF THE PAST INTO A VISION OF THE FUTURE” ARE BORN AS A RESULT OF A COMMON CONSENSUS.