AN UNDENIABLE INVITATION FOR THE CAR OWNERS WHO HAVE ENOUGH MOTIVATION FOR GAINING A POWER.
VISUAL DESIGN – VIDEO PRODUCTION
BRAND COMMITMENT OF “UNLIMITED POWER, HIGH PERFORMANCE”, WAS SUPPOSED TO TRANSFER INDIVIDUAL VEHICLE OWNERS AND FLEETGROUPS IN TURKEY. UNIQUE SALES FEATURES SHINING AMONGST THE OTHER COMPETITORS WERE USED IN ADVERTISING DESIGN. “PREMIUM PRODUCT” POSITIONING HAS BEEN DONE. HIGH QUALITY PERFORMANCE AND LONG-LASTING ENGINE OIL HIGHLIGHT HAS BEEN ADDRESSED ON THE STRONG BRAND PERCEPTION. THE GLOBAL DISTRIBUTION NETWORK IS PROMOTED AS THE TRUST FACTOR OF THE BRAND.