ONE OF THE MOST IMPORTANT ELEMENTS OF TURKEY 2023 VISION,  TRANS ANATOLIAN NATURAL GAS PIPELINE TANAP’S LOGO AND WHOLE BRAND IDENTITY DESIGN, VISUAL IDENTITY, VIDEO DESIGN AND WEBSITE DESIGN WERE CREATED BY BESTIMAG. ALL WORKS EXPRESS THE STRONG TIPS BETWEEN TWO COUNTRIES AND REFLECT THE CULTURE OF THE TWO BROTHER COUNTRIES AND THE MEANING OF THE PROJECT.

THE FIRST SUBMISSION OF THE LOGO DESIGN AND THE REALIZATION OF THE TANAP PROJECT, WHICH HAS GREAT IMPORTANCE FOR THE TWO COUNTRIES WITH THE IDEA OF “TWO GOVERNMENTS, ONE NATION”. BESTIMAGE LOOK AT THE LOGO AS NOT ONLY A VISUAL DESIGN BUT ALSO AS A VISUAL EXPRESSION. BESTIMAGE ANALYZED WHAT TANAP MEANS FOR AZERBAIJAN AN D TURKEY, THE GLOBAL IMPACT OF THIS PROJECT AND THE INTERCULTURAL INTERACTION IN LOCATIONS WHERE THE PIPELINE EXTEND.BASED ON THE TRUTHS POINTED BY THE ANALYSIS, BESTIMAGE STARTED THE DESIGN STAGE OF THE BRAND IDENTITY AND PROMOTIONAL FILM WITH ITS ALTERNATIVE LOGO DESIGN. THEREFORE, THROUGH LOGO AND CORPORATE IDENTITY DESIGN, TANAP’S CORPORATE IDENTITY WAS APPLIED TO ALL MATERIALS, VISUAL AREAS AND MEDIA DESIGNS.